Kare Anderson's Page

What makes a meeting truly stand out from others? It's not necessarily how much money was spent but how many positively memorable experiences the attendee recalls.

Many conferences involve a theme, reinforced through a logo, theme, events, and speakers to create an overall "feel" and value throughout the convention. Why not further reinforce your meeting content and mood by enveloping attendees in planned sequences of memorable moments that involve sensory combinations of smells, tastes… Continue

Q. What's the single, biggest change exhibitors can make
to move more prospects closer to a buying?

A. Exhibiting firms can make their most credible, "main differentiating benefit" the most obvious, prominent message in everything
they display, give away, or discuss.

Problem: Exhibiting staff rarely get to have a pivotal role in creating their exhibit, “uniform” clothing or collateral material.

If you are reading this article, you may be facing this situatio… Continue

This week a reporter from the Toronto Sun asked me this question, “What kinds of e-mail messages and marketing will attract online and offline shoppers in this New Normal world where the economy still feels unknowable?”

I answered this way. Consider consumers desire for comfort, security and personal recognition – and exactly how you will serve those largely unspoken needs:

1. “Time-Starved Culture”
Both bricks and mortar and ‘only online” stores could offer the opportuni… Continue

Anywhere in the world, all jokes can be reduced to just one of four themes, according to Dr. Richard Wiseman, a British scientist who’s been conducting mass participation experiments about what we think is funny. *

What’s the Funniest Animal?

Wiseman also found that if you insert different animal names into the same joke, one animal evokes more laughter than any others. Guess which animal? ** * (See below)

Well, how hard is it to get others to laugh?

Mys… Continue

For those with brick and mortar businesses, compelling signs are crucial eye candy to brand your business and bring people inside it.

Here’s some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):

1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

2. A retailer could… Continue