An Online Social Network Could Steal Association Members
- by Kare Anderson
One of the biggest status-quo traps for associations is their cautious, iterative moves towards the use of the new social media tools. Jump the chasm.
In brief, many associations are vulnerable. They can be co-opted by a member(s), exhibitor(s) or a complete outsider who chooses to launch an online social network to serve their kind of members.
Might include a tagged directory of members of member-generated tips, tag clouds, forums and group and individual (also tagged) blogs, captioned photos, vlogs and podcasts. It could attract smart content with monthly prizes for the "Top Ten" best tips/content provided by registered members who joined the free network (as voted by the registered members) - with prizes provided by a big company in the form of e-gift coupons.
Once the network attracts 25,000 members minimum, according to social media expert, Bart Barden, it can hunt for underwriters/advertisers to not only underwrite the cost of serving a true member-based community but make a profit in such service. Then the owner of the online social network could hire or contract out staff to plan the annual conferences (with, of course, yearlong follow-up via the blogs, etc. to keep the community converations going.
Love to see some of these social media gurus (mashable, TechCrunch, PaidContent, Federated Media Publishing, etc.) in a MC-led panel at MPI, PCMA, ASAE and/or SGMP - (or maybe sponsored by Primedia’s Betsy Bair?) where each panelist gets 10 minutes to rock our world with their best two pieces of advice re success scenarios that associations ought to adopt for "the Power of Us" to flourish - then take questions from the "audience." Vlog, blog and podcast it all of course.
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- by Kare Anderson
One of the biggest status-quo traps for associations is their cautious, iterative moves towards the use of the new social media tools. Jump the chasm.
In brief, many associations are vulnerable. They can be co-opted by a member(s), exhibitor(s) or a complete outsider who chooses to launch an online social network to serve their kind of members.
Might include a tagged directory of members of member-generated tips, tag clouds, forums and group and individual (also tagged) blogs, captioned photos, vlogs and podcasts. It could attract smart content with monthly prizes for the "Top Ten" best tips/content provided by registered members who joined the free network (as voted by the registered members) - with prizes provided by a big company in the form of e-gift coupons.
Once the network attracts 25,000 members minimum, according to social media expert, Bart Barden, it can hunt for underwriters/advertisers to not only underwrite the cost of serving a true member-based community but make a profit in such service. Then the owner of the online social network could hire or contract out staff to plan the annual conferences (with, of course, yearlong follow-up via the blogs, etc. to keep the community converations going.
Love to see some of these social media gurus (mashable, TechCrunch, PaidContent, Federated Media Publishing, etc.) in a MC-led panel at MPI, PCMA, ASAE and/or SGMP - (or maybe sponsored by Primedia’s Betsy Bair?) where each panelist gets 10 minutes to rock our world with their best two pieces of advice re success scenarios that associations ought to adopt for "the Power of Us" to flourish - then take questions from the "audience." Vlog, blog and podcast it all of course.
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